Shein, Fashionnova, Zara, and the list goes on. We’ll ask you: do the names ring a bell? Do you buy from them? Don’t worry – we understand. They’re hard to put down because they offer a lot of things: fun, practicality, convenience, and many more!
Fast fashion is the epitome of the current culture of consumption. It embodies instant gratification and has grown exponentially over the last two (2) decades. It still, however, remains prevalent for many reasons. Despite the criticism of many, fast fashion has many reasons for being a hit.
Do you still buy fast fashion currently? I know it’s difficult to resist. It’s fun, practical and convenient. Learning why it’s so popular will help you make better purchasing decisions.
Here are some reasons why!
Social Media Factor
Christina Dean compares the phenomenon of fast fashion to fast food. It is comparable to getting a Big Mac: cheap, quick, and not as good. What has helped in the propagation of fast fashion is that social media was utilized as a tool. Many brands use social media to market, with fast fashion being one of the industries that actively use social media to promote. It is quite the opposite with watch brands like GS Philippines. Watch brands prefer to avoid social media. But that is an entirely different case. Regarding fast fashion, the exposure is imminent and hard to avoid due to the thousands of ads quickly available on social media.
Another crucial component in the equation is the role of influencers in social media. The number of influencers consumers follow is positively linked to the frequency with which they buy clothing. Whenever influencers post, they tag the brands they wear. As a result, their followers will also feel they need to shop for new clothing.
Consumerism has a mirror in social media. TikTok has a yellow shopping option, and so does Instagram.
Affordability
Another factor is affordability. Many consumers prefer fast fashion over more sustainable options due to affordability. Compared to more expensive options, fast fashion brands produce garments at a much lower cost and quicker rate than sustainable fashion brands. As a result, prices are set lower, and the products are sold at a much more affordable price, thus making them more accessible to a wide range of people, including budget-conscious shoppers. It has also become a thing – and what consumers tend to do nowadays.
In turn, it can impact the economy. A world without textiles is a dull world – and the reason behind this is that the apparel and footwear business has a crucial role in the global economy.
Fast fashion production is often done overseas, especially in Bangladesh. More than three hundred million people worldwide. Specifically, those working in textile factories come from low-income countries, and sadly, labor there is cheap.
Convenience and Accessibility
Most retail stores and online carry fast fashion. As a result, it is easier to buy and find, unlike sustainable fashion options. The broader range of sizes and fits in fast fashion also cater to a wider market of people. As a result, consumers can now easily buy clothes that suit their sizing and style.
However, it can depend on the manufacturer. Some fast fashion brands need to be more inclusive. Meanwhile, there are also others with more inclusive sizing. Easy access and convenience make fast fashion a safer alternative for those on a budget and updating their wardrobe.
Wrapping Up
Fast fashion is an attractive option for fashionistas everywhere. There are many reasons why. The chief among them are convenience and affordability.
